Ecoco | Launceston
I can never visit Launceston without poking my head in at Ecoco. This store crush has lasted a while, in fact I might be head over heels! The store is so beautifully curated that I feel like I'm strolling through an some exotic market somewhere. Owner Di, puts so much thought and care into her shop that the space is completely filled with items that beg you to take them home (I tried explaining this my fiance when I came home with a few items recently...). If I'm making it sound like Di has a real gift for this, it's because she does. Her inspiration for merchandising comes from her travels to exotic places as well as nature, but "sometimes inspiration for merchandising starts with a colour, a product, or a texture etc and we build a story around it". That, my friends, is easier said than done!
Di's formal education of art and design has underpinned her interior design career. In fact, Ecoco originally began as purely an interior design and consultation business. The retail arm of Ecoco still stocks paints, fabrics, wallpaper etc.
Di sources stock for Ecoco through contacts she's made during her interior design career, as well as on her travels all over the globe (she's only just returned from a trip to Sri Lanka!). Items are handpicked and chosen because they have purpose and are of exceptional design. It helps too if they are natural, sustainable and fairtrade. Di cites the hemp and wool fair-trade rugs from Armadillo and co, and linen bedding from Bedouin Societe as among her favourite products. I love supporting local business like Ecoco where whatever you buy has real value, not just to you, but to the person who sold it to you, and to the person who made it, which makes you treasure it so much more.
Ecoco is located on Balfour Street, just off of Launceston's busy Charles Street cafe strip. It's a perfect little spot to retreat to, just outside the city center. Di spent a long time searching for the right location, then renovating the space to suit her needs. I think she has done an exceptional job. Ecoco sets the bar high for retail standard in Tasmania (or anywhere for that matter) and definitely deserves a visit. Maybe think of a better excuse than "the items begged you to take them home" though...
To find out more about Ecoco and to shop online visit www.ecoco.com.au
To immerse yourself in Di's incredible styling check out her holiday rental in Launceston here